Australian borders were fully reopened to international travel Monday, 704 days after they slammed shut amidst some of the world’s most stringent pandemic restrictions.
The border closures have hit Australia’s overseas tourism industry to the tune of $2.8bn/month, but Tourism Australia has already launched a $28mn ad campaign in North America and Europe.
Last month Australia received just 265,450 international passenger arrivals, compared to almost 10 times that amount in January 2020