Australian borders were fully reopened to international travel Monday, 704 days after they slammed shut amidst some of the world’s most stringent pandemic restrictions.
The border closures have hit Australia’s overseas tourism industry to the tune of $2.8bn/month, but Tourism Australia has already launched a $28mn ad campaign in North America and Europe.
Australia closed its borders to tourists in March 2020 in a bid to reduce the local spread of COVID-19, but today removed its final travel restrictions for fully vaccinated passengers. https://t.co/amBLAV1TVP
— ABC News (@ABC) February 21, 2022
Last month Australia received just 265,450 international passenger arrivals, compared to almost 10 times that amount in January 2020